Lucena Fácil is an American purchase, export and import redirection company, which was created with the purpose of facilitating the products to the world. Our commitment is for excellence, offering a service where we value employees and identify the needs of our customers.
Genival Lucena, a carioca entrepreneur, who arrived in the US in 1989, settling in the state of New Jersey. He started his story in the USA working in a Spanish cuisine restaurant and with his entrepreneurial spirit he soon went from washing dishes to kitchen help, then became a Chef, with his efforts and commitment he got after a short time the dreamed GREEN CARD and became legal in the country as a Chef, specializing in Spanish food. In the following 2 years he began to realize that there were many Brazilians in the city, and with his commercial vision he took advantage of the opportunity and opened ''BRASIL SHOPPING'' his first store for Brazilians, he offered a diversity of services, in addition to typically Brazilian products, which on the weekend was the hotspot for Brazilians.
He decided to move from New Jersey because he didn't adapt to the harsh winter, and with that he went to live in Orlando-Florida. When he arrived in the city, he worked in the 2 main Brazilian stores, which at the time were SONRIA and VICTOR"S. But once again his commercial vision spoke louder and he observed that sunglasses appealed to all races, tourists and Brazilians, but the investment in the field was too high and it was a market dominated at the time by the Italians, despite the challenges, he did not give up on his venture.
The young entrepreneur opened ''Lu-Senna Sunglasses'' located at International Dr. commercial heart of the city, he knew it was going to be complex, not only because of the high value of the investment, but also because of the high competition from the Italians who dominated the segment, but he managed to overcome the barriers and managed to take off in his new business. With the success of his store, he began to structure himself to open a second store with the purchase of high-value stock, it was when the September 11, 2001 attack came, radically changing the city's economy due to rumors of bombs in the Disney parks, stopping everything for 1 year. By accumulating many debts and without being able to pay, he was forced to close, and with a lot of merchandise and no money, he started sales in the online digital world, on the eBay and Mercado Livre marketplaces.
Working in Mercado Livre (Brazil), eBay (USA) and Amazon (USA) he opened ''Lucena Fácil'', where he used his digital stores in marketplaces to sell his sunglasses. The success was so great that he decided to expand to other product segments, generating orders from new customers, and that's how he created the order REDIRECT service. The venture was so successful that he opened a physical store in Barra da Tijuca-Rj (BR), and another in Orlando / Fl (USA).
Once again Lucena, with her visionary soul, created a new BAG service, a service that not only benefited her company, but also the BRAZILIAN COMMUNITY OF ORLANDO who traveled to monetize their vacations, and also for their customers, in order to have more Fast delivery and pay less. With 3 months of this project the success was absolute. Today on the list there are more than 3,900 people registered who have used and use this service that, in addition to trust, helps hundreds of families.
He opened another physical store called "OKULOS" in Deerfield beach / Fl, moved to Deerfield to get to know Miami's carriers better and stay close to the sea with his family, and start new partnerships to meet his demand.
With the change of government in Brazil, the dollar skyrockets and sales drop dramatically, Lucena closes the two stores in Deerfield/USA and Barra da Tijuca/BR, cutting costs and remains only with the store in Orlando/Fl. (USA) .
With the change of government in Brazil and the increase in the dollar, the visit of Brazilians to the city of Orlando drops drastically, that's when Lucena created Lucena's Happy Hour, every 15 days he chose a Brazilian restaurant to fill, and with the success decided to do this event weekly, that's when the pandemic came.
With the pandemic, all activities stopped: Happy Hours, logistics stopped, sales, with no alternative but to close the store in Orlando / Fl (USA). With that, Lucena went back to reviewing his knowledge in the digital area and went deeper into digital marketing, taking several courses related to marketing, where he currently dominates all parts, created INFO PRODUCTS since they did not need shipping, and started selling in its platforms digital courses, improving more and more and seeking more and more knowledge.
With all the knowledge acquired in his trajectory and deeper knowledge in Digital Marketing, he created the project "Digital Terceiro" (Redirection Franchise) that he created in 2003 and now with integrated ecommerce, a service that aims to unite partners and their customers, giving them more purchase options, in addition to providing better service and increasing sales in greater proportions.
2 projects will be launched that are being prepared by him and his team:
Commercial (www.territórioBrasileiro.com) June 2022
Civil construction ( Open House solutions ) August 2022
Both are digital and have the same purpose, which is to attract new customers for Brazilian entrepreneurs. Lucena from the beginning of her career to the present day, continues to explore and expand her horizons with new projects and knowledge, always with the certainty of making a difference both in her life and in the lives of other people.
"Life to be worth it needs courage, adrenaline and good ideas."
Transparency, seriousness and efficiency in the operation of our services and in the relationship with our customers.
To provide our customers with easy access to products from the USA, without having to be there, redirecting all purchases at the lowest possible cost, supporting them in all stages of importation.
- Hi, my name is Lucena, I'm CEO of Lucena Fácil, an American company of purchase redirection that was born through a great dream, with much study, dedication and love, which became a reference in the import business.
My purpose will always be your satisfaction as our customer, I am here to help you achieve your dreams and even conquer your financial freedom.
Count on us!
Lucena, CEO
We make dreams come true, we encourage those who want to be an entrepreneur, we generate value in all the operations we do. Because for us, the present and the future will be in a network, with growth for everyone!
Whether with entrepreneurship, an extra income or having that product you wanted so much!
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